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Computer Science > Social and Information Networks

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[Submitted on 26 May 2023 (v1), last revised 7 Dec 2024 (this version, v6)]

Title:Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media

Authors:Smitha Milli, Micah Carroll, Yike Wang, Sashrika Pandey, Sebastian Zhao, Anca D. Dragan
View a PDF of the paper titled Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media, by Smitha Milli and 5 other authors
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Abstract:In a pre-registered algorithmic audit, we found that, relative to a reverse-chronological baseline, Twitter's engagement-based ranking algorithm amplifies emotionally charged, out-group hostile content that users say makes them feel worse about their political out-group. Furthermore, we find that users do \emph{not} prefer the political tweets selected by the algorithm, suggesting that the engagement-based algorithm underperforms in satisfying users' stated preferences. Finally, we explore the implications of an alternative approach that ranks content based on users' stated preferences and find a reduction in angry, partisan, and out-group hostile content, but also a potential reinforcement of pro-attitudinal content. The evidence underscores the necessity for a more nuanced approach to content ranking that balances engagement and users' stated preferences.
Subjects: Social and Information Networks (cs.SI); Computers and Society (cs.CY)
Cite as: arXiv:2305.16941 [cs.SI]
  (or arXiv:2305.16941v6 [cs.SI] for this version)
  https://doi.org/10.48550/arXiv.2305.16941
arXiv-issued DOI via DataCite

Submission history

From: Smitha Milli [view email]
[v1] Fri, 26 May 2023 13:57:30 UTC (45 KB)
[v2] Thu, 14 Sep 2023 00:17:17 UTC (3,550 KB)
[v3] Wed, 8 Nov 2023 14:09:25 UTC (5,729 KB)
[v4] Mon, 11 Dec 2023 18:20:25 UTC (5,808 KB)
[v5] Fri, 22 Dec 2023 20:40:35 UTC (5,808 KB)
[v6] Sat, 7 Dec 2024 14:53:35 UTC (5,810 KB)
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